York St Brands
Craig Schweighoffer is an accomplished entrepreneur and business leader with extensive experience in the beauty and wellness sectors. As Co-Founder and CEO of York St Brands since April 2023, Craig is focused on developing innovative beauty brands, including BOOST LAB and tbh skincare. Prior to this, Craig founded and managed BOOST LAB Pty Ltd, creating a range of targeted treatment serums and oils, and established Biophysics Australia Pty Ltd, which owns the Skin Physics brand and offers advanced anti-aging solutions. Craig's background also includes serving as CEO of Trilogy International Limited, where successful leadership led to an IPO and the acquisition of TRILOGY, as well as managing director for 42 BELOW, a premium vodka brand acquired by Bacardi. Craig holds an OPM degree from Harvard Business School and a B.Sc (Tech) from UNSW.
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