Tom Greenwood

Tom Greenwood is a seasoned professional in customer experience strategy with extensive expertise in both the banking and utility sectors. Currently serving as the Senior Manager of Customer Experience Strategy & Assurance at Yorkshire Water since September 2019, Tom focuses on enhancing customer and regulatory strategies. Previously, as the Digital Customer Strategy Manager at TSB Bank, Tom successfully designed and implemented a digital customer experience strategy that significantly boosted digital service adoption and customer satisfaction. Prior experience includes a consultancy role at eBenchmarkers, where actionable plans were developed for financial service institutions, and a position as Senior Research Executive at Kantar TNS, delivering research-driven recommendations for major transport and tourism clients. Tom holds a Bachelor of Science in Biology from The University of Sheffield and an Advanced Certificate in Market & Social Research Practice from the Market Research Society.