Carrie L.

Carrie L. has a diverse range of work experience, starting with their current position as the Director of Digital Marketing at Yorkville University since 2017. In this role, they are responsible for developing result-driven marketing strategies, enhancing user experience, and integrating various platforms for lead generation campaigns and digital transformation.

Prior to their current role, Carrie L. held positions such as Associate Director of Campaign Strategy and Digital Marketing Specialist at Yorkville University, where they contributed to increasing traffic and lead volume through paid social media channels, reducing acquisition costs, and improving conversion rates.

Before joining Yorkville University, Carrie L. worked as an Assistant Marketing Manager at White Horse Outdoor Media Group in China, where they developed marketing strategies, identified potential clients, and implemented a new geographic database system for the company.

Carrie also has experience as a Marketing Communications Specialist at MB Crusher, working closely with the marketing team to establish and execute branding strategies.

Earlier in their career, Carrie L. worked as a Supply Chain Analyst at Daimay North America Automotive, Inc. and as a Graduate Assistant at Arkansas State University.

Carrie L. began their career as a freelancer, working as a Chinese Tutor.

Overall, Carrie L. has a strong background in digital marketing, campaign strategy, market analysis, and customer acquisition.

Carrie L. earned a Bachelor of Engineering (B.Eng.) degree in Environmental Engineering from the University of Science and Technology Beijing, where they studied from 2004 to 2009. Carrie then pursued a Master of Science (M.S.) degree in Mass Communications at Arkansas State University from 2010 to 2012. Later, they attended Hult International Business School from 2014 to 2015, completing a Master's degree in International Marketing. Carrie also obtained various certifications, including the Email Marketing Certification from HubSpot in 2017, and The Digital Garage certification from Google in 2016.