Shirly Laihtman

Shirly Laihtman is a Senior Product Designer at Yotpo since March 2022, leading the design of the "subscriptions" product and overseeing B2B areas including customer management, sales, and widgets. Prior to this role, Shirly worked at Maccabi Health Care Services from May 2018 to March 2022, where responsibilities included the design and characterization of various digital assets such as mobile apps and websites for Maccabi members. Shirly also served as a Product Designer at ONE Digital from December 2017 to May 2018, collaborating on product design and conducting usability research. Earlier experience includes freelance graphic design work from December 2016 to December 2017, focusing on brand identity and user experience. Educational background includes a Bachelor's degree from Holon Institute of Technology, complemented by a UI/UX course at 6B Studio.