Yoni Wruble is an experienced SMS Strategist at Yotpo, where responsibilities include developing and executing SMS marketing strategies to enhance customer acquisition, retention, and revenue growth. Yoni has also served as a Senior Multi-Product Customer Success Manager and Customer Success Manager, managing the comprehensive customer lifecycle across various Yotpo solutions. Prior experience includes an internship in U.S. Tax Compliance at PwC, and a market researcher role at deo eyewear, along with a Marketing Coordinator position at Reichman University, where advertising and student recruitment were primary responsibilities. Yoni's career began with military service as a Staff Sergeant and Medic in the Israel Defense Forces. Yoni holds a Bachelor of Business Administration in Business Administration and Finance from Reichman University and has studied at The Wharton School as an exchange student.