Alena Full is currently the Head of Operations for Germany Data Management at YouGov. With extensive experience at GfK, a NielsenIQ Company, Alena held various positions from Junior Specialist to Senior Manager in Project Execution, focusing on marketing and insights for FMCG sectors. Alena's educational background includes a Diplom in Betriebswirtschaft from PFH Göttingen, which they completed in 2012.
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