Allison Bassett

Allison Bassett is an experienced finance professional currently serving as the Head of Finance UK at YouGov since April 2021, focusing on building trust and implementing strategic initiatives. Prior to this role, Bassett held several positions at Nielsen from July 2014 to March 2021, including Director of Financial Planning & Analysis for South Africa and Director of Operations for South & East Africa, where skills in building trust and strategic initiatives were emphasized. Earlier career experience includes working as an Associate Director in Advanced Analytics Consulting and as an Assistant Manager in Consumer & Market Insights at Unilever, as well as serving as an Audit Supervisor at Grant Thornton South Africa. Bassett holds a Bachelor of Commerce degree in Managerial Accounting, Tax, Financial Accounting, and Auditing from the University of KwaZulu-Natal.