Willem Huijben

Willem Huijben is a seasoned Sr. Market Analyst at GfK Nederland, where expertise in FMCG market research has enabled the delivery of timely analyses and insights to assist clients in marketing, trade, and sales decisions since 2001. Prior experience includes a project at Fiscaal Raadhuis focusing on the appraisal of large real estate objects for taxation and an earlier role as a trainee where a marketing-oriented business plan and CRM implementation were developed. Willem also gained foundational skills through a trainee position at IMS Benelux, concentrating on competitor research and marketing plan formulation. Willem holds a Bachelor’s degree in Commercial Economics from Avans University of Applied Sciences.