Chris Dutton

Digital Media & Adtech Lead at Youi Insurance

Chris Dutton has a diverse work experience in the digital media and advertising industry. Chris began their career in 2010 as the Head of Technology at agenda21 digital Ltd, where they focused on finding the best technology solutions for clients. From 2011 to 2012, they served as the Digital Director at Ikon Communications, executing digital strategies and contributing to the development of performance media channels.

In 2012, Dutton joined HotHouse as the Media Director, creating a media division within the company to generate awareness and audience critical mass for advertisers. Chris then moved on to Mindbox, where they served as General Manager from 2013 to 2014, driving financial performance, leading the team, and delivering new revenue streams and technology platforms for clients.

From 2014 to 2016, Dutton worked at Oakton as a Principal Consultant and Marketing Technologist, helping clients with marketing technology and cross-channel online strategies. Chris then co-founded Noble Five in 2016, focusing on digital media and marketing projects, including data marketing co-operatives and digital media solutions. At Noble Five, they also served as the Head of Media for Digitas LBI Australia and as a Performance & Digital Marketing Consultant for Samsung Australia.

In 2021, Dutton joined Accenture Interactive as a Senior Manager - Media Lead, where they developed the Media Practice offering, including Martech, Marketing Ops Model and Processes, Commerce Media offering, In-housing, Data-Driven Marketing, Measurement & Analytics, Personalization best practices, and winning Agency of Record deals.

In 2022, Dutton took on additional roles as an Independent Contractor at Dutton Media and as a committee member for the IAB Retail Media Network. Finally, in 2023, they joined Youi Insurance as the Digital Media & Adtech Lead.

Chris Dutton attended Leicester University from 1996 to 1999, where they obtained a 2:1 degree in American Studies. Prior to that, they attended Royal Grammar School in Buckinghamshire from 1991 to 1996. Chris also has a Bachelor of Arts degree from Leicester University. No additional certifications or specific details about certifications were provided.

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