YourStudio - Strategy & Experience Design Agency
Melissa McWhirter is a seasoned professional in copywriting and creative direction, currently serving as Lead Copywriter at YourStudio since January 2023. Prior experience includes a Senior Creative role at Impero from November 2015 to October 2022, where Melissa led creative projects for fashion, beauty, and FMCG brands, contributing to various campaign components. Earlier positions involved experiences as Midweight Copywriter & Creative and Junior Creative at Leo Burnett MEA, where Melissa worked with high-profile clients such as Samsung and Mercedes Benz, specializing in social media content and campaign strategy. Melissa began their career as Editorial Executive at The Media Network, developing editorial content and managing social media channels. Educated at the University of Southampton with a BSc in Politics and International Relations, Melissa possesses a strong background in both creative and editorial disciplines.
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YourStudio - Strategy & Experience Design Agency
We are YourStudio. We create next generation retail experiences that inspire human connection. We work collaboratively with in-house teams to inspire innovation thinking, turning first hand consumer insight into defining experiences and concepts. We’re specialists in four core areas: Strategy, Branding, Digital Innovation & Environment Design. We partner with global names and disruptive newcomers including Nike, Google, Amazon, L'Oréal, IKEA and Virgin.