Youssef Allam Group
Rasha Watany is a Marketing Manager with extensive experience in sourcing advertising opportunities and developing marketing plans. Previously worked as a Key Accounts Executive at TNT, where it handled key accounts and promoted various services to customers. Holds a Master's degree in Business Administration and Management from Paris ESLSCA Business School.
Youssef Allam Group
Youssef Allam had a vision to revolutionize the paper trade in Egypt. In 1948, he seized the opportunity to establish a paper trade company; the first of its kind in the region, serving Egypt and the Middle East. Youssef Allam was able to lead the paper trade in Egypt in a short period, thus was named the "King of Paper" for his great achievements. By the year 1968, Youssef Allam expanded the business to introduce offset printing process to the country; becoming the representative of Heidelberg, the leading printing solution in Germany. With the rise of digital printing, the group started integrating digital and offset printing in order to modernize the printing process in Egypt, while capitalizing on their existing systems. Over the years, Youssef Allam Group expanded to provide everything a print house could possibly need, along with serving other industries as well. The group successfully operated in 6 lines of business, namely Paper, Integrated Printing Solutions, Digital Printing Solutions, Media Storage, Resins & Machinery, and Medical Solutions. Finally, Youssef Allam's training center, Print Media Academy Cairo, serves Egypt, the Middle East and Africa. For more information on Youssef Allam Group, please visit: www.yallam.com