Niku P. is an experienced marketing professional with a strong background in brand management and product innovation across various sectors. Currently serving as the Brand & Innovation Lead at Youtheory since October 2023, Niku previously held the position of Global Brand Marketing Director at Mineral Fusion Natural Brands, overseeing all brand activations and product innovation for the leading cosmetics brand in the natural channel. Niku's extensive experience includes roles as Director of Brand Marketing at H&H Group, where management of multiple brands took place, and Brand Manager for Baby Personal Care at The Honest Company, where significant growth through partnerships was achieved. With earlier experience at Fisher-Price, Johnson & Johnson, and Arbonne International, Niku possesses a robust track record in product launches and market strategy. Educational qualifications include an MBA in Marketing and Strategy from the University of California, Irvine, and a Bachelor's in Marketing and Management Information Systems from California State University-Long Beach.