Alejandra Ravassa

Alejandra Ravassa is a seasoned professional with over 16 years of experience in production and creative leadership. Currently serving as Head of Production at YouTube Creative Studio for the EMEA region since October 2021, Alejandra co-built and leads an in-house creative department focused on innovative communication and design across various markets. Previous roles include Freelance Production Lead at Google Creative Lab, where project involvement encompassed major campaigns such as "After the Start" and World Refugee Day films. Alejandra's versatile background includes positions at top agencies like McCann London, adam&eveDDB, and TBWA\Media Arts Lab. Educational achievements comprise an Executive Education program at INSEAD, a Master's in Creative Writing from the University of Cambridge, and a Bachelor's in Marketing Communication from Emerson College.