Anderson Silva Fernandes is a marketing professional with over five years of experience in digital market strategies, currently employed at SMMA since February 2023, where expertise in YouTube, Instagram, and Facebook algorithms is applied, along with AI optimization and chatbot installations. Previous experience includes a role as a public relations intern at CIS - AMURES from January 2019 to June 2023, focusing on scheduling exams and managing reports, as well as internships in marketing and retail management at Tenco Shopping Centers from November 2017 to June 2023, which involved sales auditing and financial operations. Anderson began a professional journey as a minor apprentice at Maxxi Atacado from September 2015 to December 2016, contributing to human resources-related administrative tasks. Anderson holds a Bachelor's degree in Administration from Unifacvest, completed in 2022.