João Branco

João Branco is the Head of Scaled Content Partnerships at YouTube, where they oversee partnerships and strategies for content creators in Brazil. With a career that began in digital marketing in 2008, they have held various roles, including Growth Hacker at CUBOCC and Account Manager at Google, where they significantly contributed to business development and media strategy. João also pursued advanced studies in Semiótica Psicanalítica at the Pontifícia Universidade Católica de São Paulo after earning a bachelor's degree in Communication with a focus on Marketing and Advertising from the Escola Superior de Propaganda e Marketing. They are dedicated to optimizing creator success and driving innovative strategies in the digital content space.