Marketing & User Engagement
About
The Marketing & User Engagement team at YouTube focuses on promoting the platform’s features and expanding its user base through strategic marketing initiatives. This includes developing campaigns that engage creators and viewers, enhancing the user experience through research and innovation, and leveraging data analytics to inform marketing strategies. Additionally, the team collaborates with influencers and partners to amplify brand messaging and drive growth in various regions, ensuring that YouTube remains a leading destination for video content.
Team members
Aga Bojko
Head Of UX Research Operations
Alandha Scott
Senior Director, Marketing Str...
Angelica Song
Influencer Marketing Manager
Elizabeth del Valle
Global Partner Marketing Lead,...
Eric Leiberman
Product Marketing Lead - Youtu...
Georgie McCarthy
Senior Creative Copywriter (vi...
Kira Devaul
Senior Content Strategist
Martín Jaramillo
Marketing Lead Canada-latin Am...
Shana Tepper
Head Of Entertainment Communic...
Yael Bame
Senior Communications Strategi...