Mikalla Klassen

Mikalla Klassen is an experienced marketing professional specializing in customer lifecycle and advocacy marketing. Currently serving as Sr. Manager of Customer Lifecycle Marketing at Thryv since October 2023, Mikalla has held various roles in marketing management across multiple companies, including Nitro, Inc. and eSCRIBE Software Ltd. Key accomplishments include leading go-to-market launches, executing customer marketing campaigns aimed at product usage improvement, and managing customer advocacy programs to drive account expansion. Previous experience encompasses positions at Igloo Software and Unitron Global, where responsibilities included developing strategic marketing initiatives and enhancing customer engagement. Mikalla holds a diploma in Marketing from Conestoga College.