Mina S.

Mina S. is a seasoned marketing operations professional with extensive experience across multiple roles and companies, most recently serving as Business Systems Manager at Thryv since August 2024. Previously, Mina held the position of Marketing Operations Manager at Sponge.io, leading implementations of marketing automation platforms for B2B tech clients and enhancing campaign management and lead generation. Expertise includes overseeing Salesforce instances, conducting system audits, and driving lead lifecycle strategies. Prior roles include Senior Marketing Automation Specialist at Neustar, and Marketing Automation Specialist at Clarabridge, where Mina managed large-scale marketing initiatives and improved database efficiency. An early career included positions at Edelman and Logi Analytics, focusing on CRM management and email marketing strategies. Mina holds a Bachelor of Arts in Multimedia Journalism from Virginia Tech and a degree in Visual Design from General Assembly.