Rachel Perelli Sherlock

Rachel Perelli Sherlock is a seasoned professional in marketing operations and analytics with a robust background in revenue and sales operations across various industries. Currently serving as the Head of Marketing Operations and Analytics at Thryv, Rachel has led revenue operations at OvationCXM and held senior management roles at First Orion and Zafin, among others. Rachel possesses expertise in Salesforce and marketing automation platforms such as Pardot and Marketo, showcasing skills in managing tech stacks and creating marketing attribution dashboards. Educational credentials include a Master's Degree in Psychology from The Chicago School and a B.A. in Psychology from the University of North Carolina Wilmington.