Amanda Sass Giovannini

Amanda Sass Giovannini is a skilled professional specializing in content management and customer experience, currently serving as a Content Executive at Intellibrand since August 2019. In this role, Amanda supervises a team focused on optimizing consumer experiences across digital channels and implements strategic planning to enhance performance and results. Previous positions include Content Analyst for major brands such as Johnson & Johnson and PepsiCo, where Amanda analyzed digital content effectiveness and managed trade marketing activities. Amanda's career also encompasses customer service roles at Suhai Seguradora, enhancing client relationships and improving operational efficiency. With a Postgraduate degree in Omnichannel Retail Intelligence and Management from ESPM and a Bachelor's in Advertising from FIAM-FAAM, Amanda combines educational expertise with extensive practical experience.