Maria del Lujan Segura

Head Of Data Strategy & Governance at YPF

Maria del Lujan Segura has a diverse work experience spanning over 25 years. Maria del Lujan started their career at Tamrock Argentina as a Technical Support for User Applications in 1995 and then worked at Software del Plata as a Technical Support for Microsoft Applications until 2001. From 2001 to 2006, they worked at Telecom Argentina as an Intelligent Network Analyst, where they performed data analysis and ensured service availability for various telecom services. Maria del Lujan then joined Telecom Personal Argentina as a Business Intelligence Analyst from 2006 to 2012, responsible for data quality control and verification of the company's data warehouse.

Maria then transitioned to Banco Galicia as a Senior CRM Analyst - Data Mining, where they coordinated the Big Data Laboratory and conducted data mining to understand customer behavior and create targeted marketing campaigns. In 2019, they joined PHD Argentina as a Marketing Science Leader, responsible for developing standard reports, coordinating technology providers, and implementing the Omni Precision Marketing tool.

Their most recent role was at Prisma Medios de Pago as a Business Intelligence Team Lead, where they integrated and coordinated the creation of analytical models to meet business needs, provided support to internal users for data analysis, and conducted training on reporting tools.

Starting from 2023, Maria will be working at YPF SA as the Head of Data Strategy & Governance.

Maria del Lujan Segura has a diverse education history. Maria del Lujan obtained a degree in Business Intelligence from Universidad Austral, Buenos Aires in 2011. In the same year, they also completed a program in Dynamic Dashboards from Microstrategy. Prior to that, they earned a degree in Information Systems Engineering and Systems Analyst from Universidad John F Kennedy between 1998 and 2003. Maria del Lujan initially started their education journey by completing their Accounting Associate education from Instituto Nuestra Sra. del Huerto from 1989 to 1993. Maria has also acquired additional certifications in Growth Marketing and Google Analytics from Coderhouse and Google, respectively, in 2021. Additionally, they obtained a certification in Marketing Digital: Community Manager y Publicidad from Coderhouse in the same year. There is no available information about Maria's education from IBM.

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