Peter Reelfs

Peter Reelfs is a sustainability coach, lecturer, and founder of Northflash Sustainable Destination Services, which has been operational since January 2016. The company specializes in assisting various stakeholders in the tourism sector, including destinations and event organizers, in their journey towards sustainability. Additionally, Peter serves as a partner and lead auditor for Greentime AB, overseeing certifications for sustainable events, and is a board member and chair of the training committee for Green Destinations. Peter holds various guest lecturer positions across multiple institutions, focusing on sustainable tourism and event management, while also contributing to the European Commission as a member of the expert panel for the European Capitals of Smart Tourism and EDEN competitions. Peter's educational background includes a Higher Vocational Education Diploma in business development sustainable tourism and studies in culture, arts, and media.