YT Industries
James Lawrence is an experienced professional in the cycling industry, currently serving as Retail & Sales Development Director, Global Marketing Communication Director, Director UK, and UK Senior Manager at YT Industries since July 2019. Prior roles include Service and Warranty Team Manager for UK and Ireland at Canyon Bicycles GmbH from February 2016 to June 2019, and Manager at Brookvale Bike Factory, overseeing one of Sydney's largest bike stores. Additionally, James held the position of Customer Service Manager at SOLA SPORT PTY LTD from July 2013 to February 2015, managing customer service operations and supporting sales teams. Earlier experience includes serving as Assistant Buyer for bikes at Snow + Rock from January 2010 to July 2013, where responsibilities included stock control, product selection, and sales analysis across multiple locations.
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YT Industries
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Founded in 2008 by Markus Flossman, YT was born from the desire to give talented riders access to competitive dirt jump bikes - a journey that has seen us emerge as a driving force in the world of gravity MTB. We now lead the way at the forefront of the sport, employing more than 200 talented people around the globe. The secret to our success? High-quality products, fair prices, and a team of world-class riders who strive for progression. Standing for Young Talent, YT reflects our founder's approach to life: youth is a state of mind. No matter your age, it is never too late to try something new. We love what we do, and we leave conventions behind. We shout out to all who want to reach their full potential, free their restraints and LIVE UNCAGED.”