James Lawrence

James Lawrence is an experienced professional in the cycling industry, currently serving as Retail & Sales Development Director, Global Marketing Communication Director, Director UK, and UK Senior Manager at YT Industries since July 2019. Prior roles include Service and Warranty Team Manager for UK and Ireland at Canyon Bicycles GmbH from February 2016 to June 2019, and Manager at Brookvale Bike Factory, overseeing one of Sydney's largest bike stores. Additionally, James held the position of Customer Service Manager at SOLA SPORT PTY LTD from July 2013 to February 2015, managing customer service operations and supporting sales teams. Earlier experience includes serving as Assistant Buyer for bikes at Snow + Rock from January 2010 to July 2013, where responsibilities included stock control, product selection, and sales analysis across multiple locations.