Abby Guha

Abby Guha has extensive experience in product marketing, spanning over 27 years. Abby currently holds the role of Vice President Product Marketing at Yubico since March 2021. In this role, they lead all enterprise product marketing initiatives, including identifying target markets, product opportunities, and buyers. Abby is responsible for creating product and solution messaging and positioning, leading major product launches, and developing internal and external product communications. Abby also develops key content themes, supports demand generation initiatives, and aligns cross-functional teams for a cohesive go-to-market strategy.

Prior to their current role, Abby worked as the Senior Director of Product Marketing at Yubico from March 2018 to March 2021. During this time, they identified and prioritized target markets, product opportunities, and buyers. Abby created external product communications, including launch narratives, website content, product collateral, and social content. Abby also established and executed launch best practices by aligning cross-functional teams and creating various sales, channel, and customer-facing materials.

Before joining Yubico, Abby worked at MobileIron as the Director of Product Marketing from April 2014 to February 2018. In this role, they drove marketing initiatives for enterprise mobility management products and services. Abby created core product and solution messaging, built detailed launch and marketing plans, and provided product marketing support for sales teams globally.

Earlier in their career, Abby held positions at Symantec, Nokia, RSA (Security Division of EMC), EMC Corporation, Oracle Corporation, and Scotiabank. In these roles, they focused on driving marketing initiatives, creating core messaging and positioning, developing launch and marketing plans, and providing product marketing support for sales teams.

Overall, Abby Guha has a strong background in product marketing, with experience in leading major product launches, creating effective messaging and positioning, and supporting sales teams globally.

Abby Guha has an education history that includes pursuing a degree in Cybersecurity with a focus on Managing Risk in the Information Age at Harvard University. Additionally, they have completed an MBA program with a focus on Marketing & International Business at the Schulich School of Business - York University. Prior to that, they obtained a BA Honors degree in Economics & International Relations from the University of Toronto.