Sammy Rubin

Sammy Rubin is the Co-Founder and CEO of yulife. Sammy has over 20 years of experience in the financial services industry.

Rubin started their career at Policy Portfolio, where they co-founded the company and served as its CEO for eight years. Policy Portfolio was the first market maker in traded endowments in the UK, and it floated on the London Stock Exchange in 1993. The company was eventually sold to Investec Group Ltd.

In 2007, Rubin founded PruProtect (now VitalityLife), which offers life insurance that rewards policyholders for being healthy. Vitality Life was acquired by Vitality UK in 2008.

Rubin has a proven track record of success in the financial services industry, and they are using their experience to build yulife, a company that is changing the way people think about life insurance.

Sammy Rubin attended Imperial College London, where they earned a Bachelor of Science in Computer Science.

Some direct reports include Kerry Barber - Head of Compliance, Steve Harry - CFO, and Katarina McKeever - Head of Sales Development.