Luiz Perl is an accomplished marketing executive currently serving as the Chief Marketing Officer for KFC Western Europe at Yum! Brands since November 2006. With extensive experience in establishing and driving marketing strategies across multiple regions, Luiz has successfully led initiatives in KFC Latin America & Caribbean and KFC Central & Eastern Europe, delivering significant market growth and record performance. Prior to Yum! Brands, Luiz held a Product Manager role at Johnson & Johnson, where successful product launches and pricing strategies led to market share growth. Luiz's early career includes positions at British American Tobacco and McCann, supporting global brands through strategic planning and media campaign execution. Educational qualifications include an MBA from Esade and a Bachelor in Business Administration with a focus on Marketing from Lancaster University.
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