Allegra Armitano

Allegra Armitano has a diverse work experience in various marketing roles. Allegra is currently the Head of Marketing Yibai at Yum China, where they are responsible for overseeing the joint venture with Lavazza and driving the integration of the brand. Prior to this, they worked at Lavazza Group as the Yibai Marketing Director and later as the 1895 Marketing & Strategy Director. Allegra also has experience as a Food Service Marketing Manager at Lavazza Group. Before joining Lavazza, Allegra worked as an International Marketing Manager and Product Manager at Mahou San Miguel. Allegra began their career as a Junior Brand Manager at Russian Standard Vodka, and also gained experience in consultancy services at Provasi S.r.l. and Junior Project Manager at Kantar Millward Brown. Allegra started their marketing career as a Marketing Assistant at Valle Gesso Sviluppo Srl and worked as a General Manager Assistant at Interalia Sarl.

Allegra Armitano attended IE Business School in 2016 and 2017, where they completed the Gamechangers program and the Intensive Advanced Management Program, respectively. Prior to this, they graduated from Università Cattolica del Sacro Cuore with a degree in Economy, Finance, and Law, and from Lycée François d'Assise-Nicolas Barré with a French Baccalaureate in 2003.