Jiehua Ding

Jiehua (Rani) DING is a marketing professional with extensive experience in the food and beverage industry. Currently serving as Value Management Marketing Manager at 百胜中国 since October 2022, Jiehua is responsible for pricing strategy, menu pricing, and consumer insight analysis for the KFC brand. Prior to this role, Jiehua held various positions at Pernod Ricard, including Assistant New Retail Manager and Assistant Customer Marketing Manager, where contributions included developing e-commerce strategies and conducting category analysis for wine and white spirits. Earlier experience at Unilever and 统一企业中国控股有限公司 involved shopper marketing and brand strategy, with notable achievements in driving revenue growth and winning marketing awards. Jiehua holds an MBA in Strategy & Management from ESSEC Business School and a Bachelor's degree in Communication Engineering from the University of Shanghai for Science and Technology.