Michael L. Orenstein

SVP, Brand Innovation & Special Projects at Yumi

Michael L. Orenstein has a diverse work experience across various industries. Michael currently holds the position of SVP Brand Innovation & Special Projects at Yumi, where they focus on changing the standards and legislation around the food fed to young family members. Before this, they worked at Nike in several roles, including Director Of Special Projects, Influencer Marketing & Innovation, where they led concept strategy and marketing for major innovations. Michael also served as the Global Director of Brand Innovation, Global Product Marketing & Concept Director, Head of Product for Nike Run Club, and Global Director of Experience Design. Prior to Nike, Michael worked as a Digital Brand Manager at 72andSunny, where they led concept and brand strategy for consumer brands. Michael also worked at ESPN as the X Games Marketing & Global Business Development Manager, where they developed mobile tools and designed ESPN's X Games app. Michael's early work experience includes being a Student Brand Manager at Red Bull North America. Overall, their work experience showcases expertise in brand innovation, marketing, concept development, and building strategic partnerships.

Michael L. Orenstein earned a Bachelor of Business Administration (B.B.A.) degree in Marketing & Sport and Event Management from The George Washington University School of Business.

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