Massi Sadadou

Massi Sadadou is an experienced digital marketing professional with a career spanning over two decades. Currently serving as a Perfonaute at Yuri & Neil since October 2021, Massi previously held the position of Responsable marketing digital at DeltiCar SAS - Autopink from September 2015 to October 2020, where significant achievements included quadrupling the volume of purchased cars and substantially reducing acquisition costs. Massi is also recognized for founding Perfmaker, managing various tasks from traffic generation to team management. Earlier roles include project director at Nextedia and senior account director at zanox, showcasing a strong background in strategy development, team leadership, and performance tracking across multiple organizations. Massi holds a Master in Management and Informatics and has furthered education at esteemed institutions such as ISEG and La Capsule.