Andy Baird

GM Retail at Z Energy

Andy is our General Manager of Retail. Andy has an extensive retail, marketing and sales background, having held several executive roles throughout his 23-year career with BP including Retail General Manager for BP New Zealand where he launched BP Connect and led the development of Wild Bean Café.

Andy has worked for BP Australia, BP USA and BP’s Global Brand Marketing and Innovation team. While working for BP USA Andy developed and led a global team to commercialize new product and market growth strategies, before taking up the role of Snr Vice President of Marketing with BP America.

Prior to joining Z Andy was the Managing Director of Brandxp providing marketing consultancy & customer experience programs for leading retailers throughout Australasia. During this time one of Andy’s key projects was leading the design, development and rollout of the Z brand.

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Timeline

  • GM Retail

    Current role

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