Żabka Polska
Basia Kucharczyk is an experienced digital innovation professional with a progressive career in leading digital teams and managing UI/UX design for the żappka app at Żabka Polska since May 2018. Basia has held various roles including Digital Innovation Team Manager, focusing on the implementation of innovations in digital fields such as AI and social media, as well as managing the Żabka website and app strategy. Prior experience includes content and production management at Rossmann SDP, where Basia developed marketing communication strategies and managed video content. Basia's educational background includes a Master's degree in Business Management from the University of Lodz and Bachelor's degrees in Italian Studies from the University of Warsaw and Italian Language and Literature from Università degli Studi di Trieste.
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Żabka Polska
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Żabka Polska is the owner of the largest, formatted, and centralized chain of convenience stores in Central and Eastern Europe under the Żabka brands. During several years of operation on the domestic market, they have gained the leading position in this sales segment, and currently, they have over 7,200 stores in 70% of cities throughout Poland.