Elzbieta Noga

Elzbieta Noga currently serves as the Innovation and Brands Development Director at Żabka Polska since August 2022, focusing on Own Brands Innovation, R&D, Quality Assurance, and Brand Management. Concurrently, Noga provides Marketing and Sourcing Consulting through Product Marketing and Sourcing Consulting since December 2017, specializing in strategic development and private label strategy across various categories. Previous experience includes roles as Category Management and Own Brands Director at Profi, Senior Global Buyer in Indirect Procurement for International Airlines Group, and various senior positions at Tesco PLC, including Head of Product and Brands in Central Europe. Noga holds an MBA from the University of St.Gallen and a Master's degree in History from Jagiellonian University.