Kris Clason

Kris Clason is a seasoned marketing professional with extensive experience in client marketing within the eCommerce sector. Currently serving as the Director of Client Marketing at Zaelab, following the merger with Trellis, Kris focuses on developing and implementing marketing strategies that promote sustainable growth through collaboration with clients. Prior roles include Director of Client Marketing at Trellis, where responsibilities encompassed managing over $2 million in ad spend, introducing a successful email and SMS marketing service generating significant revenue, and enhancing client profitability through strategic pricing model updates. Previous experiences include roles as a Digital Marketing Strategist and Client Solutions Manager at USA TODAY NETWORK | LOCALiQ, and positions in market research and digital strategy. Kris holds a Bachelor's degree in Journalism with a focus on Public Relations from Indiana University Indianapolis.