Franziska Riedel

Franziska Riedel is a seasoned professional with extensive experience in market and user research, currently serving as the Team Lead for Market Research & Customer Satisfaction at Zalando Lounge since July 2017. In this role, Franziska coordinates and executes comprehensive market and user research projects to support customer-focused, data-driven decision making. Previously, Franziska held positions at Babbel, including Lead Market & User Research and Market Research Manager, where skills in user-friendly UI development and data analysis were honed. Earlier experiences include roles as a Research Assistant at eye square and the Max Planck Institute for Human Cognitive and Brain Sciences, acquiring strong data collection and analytical skills. Educationally, Franziska holds a Master of Science in Economic Psychology from Freie Universität Berlin and a Bachelor of Science in Psychology from Leipzig University.