Haroula Mavridi

Haroula Mavridi is a seasoned digital marketing professional with extensive experience in performance marketing and paid social strategies. Currently serving as the Lead Paid Social at Lounge by Zalando since December 2024, Haroula previously worked at GoStudent, where responsibilities included acting as the Paid Social expert and leading performance marketing strategies for Greece and the DACH region. Prior roles at Mondia Group involved managing digital campaigns for Orange Group and overseeing customer communication. Haroula's early career included account management and digital strategy implementation at Sheepfish and a junior consultancy role at SLEED. Haroula holds a Bachelor of Business Administration in Marketing from Athens University of Economics and Business and is currently pursuing a Master of Science in Business Analytics at Aston University.