Miguel A. Sainz Gongora

Miguel A. Sainz Gongora serves as CEO at AMSU since June 2003, overseeing sales across Mexico and Central America, new market development, contract negotiations, and sales strategy management. Previous roles at AMSU include VP Sales and Marketing, Sales Director, and Product Support Manager, focused on sales management and providing technical support. In addition to this, Miguel has been the Wine Director and Sommelier at Bixa Cocina since August 2013, where responsibilities include wine list development and staff training. Miguel holds multiple educational qualifications, including a Master of Business Dynamics from the Growth Institute and a Master's Degree in Corporate Finance from Universidad La Salle Bajío, and is actively involved in various organizations as a mentor, speaker, and advisor.