Abrar Ahmed

Abrar Ahmed is a seasoned marketing professional with extensive experience in growth marketing and media planning across various organizations. Currently serving as Senior Regional Manager Growth Marketing at ZALORA Group since March 2023, Abrar previously held the position of Assistant Director Growth Marketing at Telenor Microfinance Bank Limited, where responsibilities included leading growth marketing operations for easypaisa and strategically driving app growth through data-driven approaches. Earlier roles included Head of Performance & Analytics at Bagallery, Senior Manager Media Planning & Buying at Digitz Digitas, and Digital Media Planner at Havas Media Group, where Abrar managed integrated media strategies and performance marketing initiatives for several high-profile clients. Educational qualifications include an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology and a Bachelor's degree in Business/Commerce from Karachi University.