Herbert Viana Andrade

Co-Founder & CEO at Zanzar

Herbert Viana Andrade has a diverse work experience in various roles and industries. Herbert is the Co-Founder & CEO of Zanzar, a startup Adtech company focused on improving passenger experiences in mobility. Herbert is also a Co-founder and Board Member of Top Lar Construtora, a construction company. Additionally, they have held positions such as Board Member and Partner at LeCupon, Partner & Co-founder at P4G - Partners For Growth, Board Member & Partner at Track.co, Board Member and Partner at Candidato Agora, Associate Professor at SKEMA Business School, Associate Partner at Mind Your Business, Board Member at Kallas Mídia OOH - Oficial, and Board Member at Rentcars.com. Herbert has expertise in areas such as data science, predictive analysis, and tailored media.

Herbert Viana Andrade started their education journey by obtaining a Data Processing Diploma from Escola Técnica in 1985. Herbert then pursued a Bachelor's degree in Business Administration from Centro Universitário Newton Paiva, which they completed from 1987 to 1991. In 1994 and 1995, they attended Universidade Federal de Minas Gerais to study Finance and Economics, but did not finish the program.

In 1998, Herbert pursued further education by completing a Post-Graduate program in Marketing at FGV - Fundação Getulio Vargas. During the same year, they also briefly attended Ohio University to study Business International Affairs. Moving forward, Herbert obtained an MBA degree from BSP - Business School São Paulo, specializing in Executive MBA - Management, from 2006 to 2008.

Continuing their academic development, Herbert pursued a Master of Business Administration (M.B.A.) degree in Business Administration and Management, General, from Fundação Dom Cabral, completing it from 2014 to 2015. Herbert then further advanced their studies by earning a Master's Degree in Mestrado em Administração - Estratégia e Inovação from Fundação Dom Cabral, which they obtained from 2016 to 2019.

In terms of additional certifications, Herbert Viana Andrade acquired a Lean Six Sigma Yellow Belt (ICYB) from Grupo Werkema in October 2012.

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