McKenzie Davis

Professional Services Director at Zappi

McKenzie Davis is an accomplished Professional Services Director at Zappi, with extensive experience in enhancing customer research effectiveness and maximizing the value of insights. Since joining Zappi in September 2017, McKenzie has held various roles, including Senior Manager and Insights Architect, contributing to customer success through meta-analysis, methodological recommendations, and AI development advisement. Prior experience includes a Consumer Insight Professional Internship at The Walt Disney Company, where McKenzie supported consumer research initiatives and streamlined reporting processes, and a Marketing Assistant role at the Jim Moran Institute for Global Entrepreneurship, advising young entrepreneurs on marketing strategies. McKenzie holds a Bachelor of Science in Marketing with a concentration in Business Analytics from Florida State University and an Associate's degree in Business Administration from Santa Fe College.

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