Varinia Flores

Varinia Flores is an experienced professional in site merchandising and copywriting, currently serving as the Director of Site Merchandising and Email Marketing at Zappos Family of Companies since March 2012. Varinia has held various leadership positions within Zappos, including Director of Site Merchandising and Senior Manager of Site Merchandising, and has a solid background in creative roles with a focus on copywriting for 6pm.com. Prior to Zappos, Varinia worked at Healthways as a Copywriter/Editor, producing marketing content and managing brand integrity, and at VS Publishing as a Production Coordinator/Proofreader/Writer, overseeing client communication and deadlines. Early career experiences include roles at Orlando Style Magazine and Walt Disney World. Varinia holds a B.A. in Journalism from the University of Arizona.