Zapwater Communications
Natalie Smilie is a seasoned communications professional with extensive experience in strategic media campaigns and public relations. Currently serving as Senior Strategy Director and previously as Account Director at Zapwater Communications, Inc. since June 2022, Natalie has developed impactful campaigns for a diverse client portfolio, including restaurants and CPG brands. Prior experience includes positions as Managing Account Supervisor at Ketchum, Account Director at Bread & Butter, and various roles at Fairmont San Jose and Landis Communications Inc. Notable strengths include proactive communication, media outreach, and the creation of brand-consistent advertising materials. Natalie holds a Bachelor's degree in Communications and Sociology from the University of California, Davis, with a minor in Global & International Studies.