Luke Nicholas

Luke Nicholas currently serves as the Executive Vice President at Zawyer Sports & Entertainment in Jacksonville, a position held since June 2025. Prior to this role, Luke held various positions at the Jacksonville Icemen, including Vice President of Ticket Sales and Service, as well as Director of Group Sales, Group Sales Manager, and Ticket Sales Representative from July 2017 to June 2025. Earlier experience includes a role as a Sports Photographer/Sales Assistant at Ultimate Team Products and a Social Media Intern at Integrated Advertising Inc. Luke's career began at Publix Super Markets, where substantial customer service skills were developed. Leadership experience in the Alpha Tau Omega Fraternity includes serving as Philanthropy Chairman and Recruitment Chairman, successfully coordinating charitable events and recruitment programs. Luke holds a Bachelor of Arts and Sciences in Advertising from the University of North Florida, obtained in 2017.