Pratiksha Pawar has a strong background in lead generation and market research, currently serving as a Lead Generation Specialist at Ziff Davis Performance Marketing since November 2020. Prior to this role, Pratiksha held multiple positions at Ziff Davis, including Lead Generation Executive/Research Analyst and Senior Research Analyst, as well as Senior Market Research Analyst from December 2016 to March 2020. Earlier experience includes a position as a Customer Care Executive at Tata Business Support Services Limited (Serwizsol) from January 2015 to February 2016.