Guilherme Rocha

Guilherme Rocha is a Senior Product Manager at Zé Delivery, leading the digital journey of Chopp with a focus on acquisition, retention, and monetization. Guilherme has also spearheaded the Zé Compensa (Rewards) program, overseeing its development from inception to scale. Prior experience includes roles at Ambev, where responsibilities ranged from managing B2C digital entertainment products to enhancing Martech integration and facilitating a successful SAP migration. Guilherme has a background in project management and stakeholder relations, contributing to strategic initiatives in various organizations, including the Universidade Federal de Viçosa and AIESEC. Educational credentials include a degree from the Universidade Federal de Viçosa.