Joe White

Joe White has more than 20 years of experience in automatic identification and data capture (AIDC) and he joined Matrics Technologies in 2001, which was later acquired by Zebra Technologies. He became the Chief Product & Solutions Officer in March 2023 and oversees the strategy, investments and development of Zebra’s expansive portfolio of products and solutions. Prior to joining Zebra, Joe served in various leadership roles at Motorola Solutions, CAIS Internet and Digex. He has a bachelor’s degree in accounting from the University of Maryland. In addition, Joe serves on the Board of Celcy, which builds robotic smart cooking appliances. Joe holds ten RFID patents and is the recipient of the 2019 Richard Dilling Award for advocating the adoption of innovative technologies within the AIDC industry, most notably the Gen 2 RFID standard.