Matthew Guiste

Matthew Guiste is a seasoned professional with extensive experience in technology strategy and digital transformation. Currently serving as a Global Retail Technology Strategist at Zebra Technologies since September 2022, Matthew previously held the role of Digital Transformation Principal at Blue Yonder from January 2019 to August 2022, where responsibilities included overseeing business functions and managing partnerships with over 150 technology partners. Matthew's significant tenure at Starbucks from May 2008 to December 2018 encompassed various executive positions, including Vice President of Product Management, where contributions included the development of a workforce management system for 200,000 employees, and Vice President of Retail Technology, focusing on innovative digital retail experiences. Other roles at Starbucks include Vice President of Global Brand Loyalty and Director of Global Social Media, where Matthew led the Starbucks Rewards loyalty program and the global implementation of social media strategies. Prior experience includes directorial roles at Portent Interactive and ColdHeat, complemented by an MBA in Finance from the UW Foster School of Business.