Hema V.r.

Hema V.R. is a seasoned marketing and brand strategy professional with extensive experience in the media industry. Currently serving as Chief Channel Officer for Zee Marathi and Executive Vice President of Consumer Strategy & Marketing at Zee Entertainment Enterprises Limited since January 2011, Hema has successfully led initiatives in content brand development for ZEE5 Originals and spearheaded the market entry campaigns for six channel launches. Previous roles include Senior Vice President of Consumer Strategy and Insights and Brand Head for Zee Marathi, focusing on marketing strategy, campaign management, and cross-functional alignment. Prior experience includes marketing and brand communication roles at Star India Pvt Ltd and Dainik Bhaskar. Hema holds an MBA in Marketing from IBS Hyderabad and a B.Com in Business Administration from Symbiosis International University.