Shannon Belforti

Shannon Belforti is a Staff Product Manager at Zefr since July 2022, having previously held the position of Senior Product Manager. Prior experience includes roles as a Product Manager and Associate Product Manager at Integral Ad Science from September 2019 to July 2022, where Shannon led the development of a Facebook Reporting product and managed a scrum team. Shannon started at Nielsen as a Commercial Emerging Leader Associate from July 2018 to September 2019, participating in a leadership development program with rotations across various business functions. Also, an internship at Nielsen in 2017 involved market trend analysis for Proctor and Gamble's Fabric and Home Care Team. Shannon holds a Bachelor of Science degree in Neuroscience from Washington and Lee University, completed in 2018, and attended Red Bank Catholic High School from 2010 to 2014. Additional experience includes serving as a Lifeguard at Long Beach Township Beach Patrol from June 2014 to August 2016.