Jessica Garza

Jessica Garza is an experienced marketing professional with a strong focus on lifecycle and retention marketing strategies. Currently serving as Senior Lifecycle Marketing Manager at ZenBusiness since June 2021, Jessica has previously held senior roles at Newfold Digital and Netspend, where responsibilities included the development and optimization of integrated marketing programs aimed at improving cardholder engagement and retention. Jessica's career began at Frost Bank and has included significant positions at USAA, CitiFinancial Auto, and Transamerica Life Insurance Company, contributing to substantial revenue growth and successful marketing campaigns across various sectors. Jessica holds an MBA in Management and a BBA in Human Resource Management from Our Lady of the Lake University.